Pricing Strategy Calculator & Analysis
This calculator makes tailored pricing recommendations based on your industry and pricing strategy and makes profit projections, and cash flow analyses.
Compare different scenarios, visualize financial outcomes, and make data-driven pricing decisions to maximize profitability.
Smarter pricing decisions, in seconds
Stop guessing. Use industry-tested margins, scenario modelling, and cash-flow projections to set prices that actually grow your business.
Industry-tailored margins
Recommended margins are calibrated for retail, e-commerce, restaurants, agencies, and more — no generic formulas.
Profit-maximizing strategies
Compare high-margin, high-volume, and balanced approaches side by side to find the sweet spot for your products.
12-month cash-flow projection
See exactly how each pricing scenario affects your runway, break-even point, and monthly cash position.
100% free, forever
No signup, no credit card, no email required. Use it as often as you like, on any device.
How to Use the Pricing Calculator
Get a recommended selling price and a 12-month cash-flow projection in under five minutes.
Step 1: Select Industry Type
Choose your industry from the dropdown menu (Retail, Ecommerce, Restaurant, Agency, or Other). This selection helps tailor margin benchmarks relevant to your sector.
Step 2: Choose Pricing Strategy
Select a pricing strategy: High Price, Low Turnover; Low Price, High Turnover; or Balanced Approach. This shapes the recommended margin.
Step 3: Enter Item Details
Item Name: Type the name of the product or service you're pricing.
Item Cost (€): Input the cost price of the item.
VAT Rate (%): Enter the applicable VAT rate for the item.
Step 4: Calculate Price
Click on "Add & calculate price." The calculator computes the recommended selling price, gross profit, and VAT breakdown based on your inputs.
Remember! You can add multiple items to the list. Just add new ones in the input form and hit "Add & calculate price".
Step 5: Review Results
View the recommended selling price, gross profit, and a detailed breakdown. Each item is displayed in the results section with options to compare, edit, or remove.
Use the compare button to visualise different pricing strategies with a bar chart, helping you analyze margins and potential profitability across strategies.
Step 6: Create Cash Flow Scenario
If you wish, once items are submitted, click "Create Cash Flow Scenario" to access the cash flow analysis feature and see the impact these price points will have on cash flow and break-even!
Enter starting balance, fixed, and other monthly costs. Specify sales volumes for each submitted item.
Tip: clicking the arrow below the input fields will copy the amount across to all future fields
Step 7: Generate Cash Flow
Click "Generate Cash Flow" to see a 12-month cash flow projection, including total revenue, costs, and net cash flow. Review the detailed cash flow table and graph.
Use the "Edit Scenario" button to adjust inputs and refine your cash flow projection to find the perfect strategy.
Frequently asked questions
Everything you need to know about pricing strategy, margins, and cash flow.
What is a pricing strategy calculator?
How are recommended margins determined per industry?
What's the difference between high-price/low-volume and low-price/high-volume?
Is this pricing calculator really free?
How does the cash flow projection work?
How is this different from a break-even calculator?
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